Creative Direction, Tech Direction, Code, Slate
Quirky & ingenious new clothing brand in collaboration with Studio Ghibli.
We helped develop and launch a new clothing brand in collaboration with Studio Ghibli and designers Kensuke Kanda & Kunihiko Morinaga. Studio Ghibli no Anofuku is a clothing brand that uses Studio Ghibli's famous characters and creates unique innovative garments for all ages. The first collection includes a hand-knitting service that lets you remake your old sweater with Ghibli character embroideries. We have also designed and built the main e-commerce website, along with a promotional film that uses 200 uniquely embroidered sweaters to create a stop motion animation of the beloved Totoro.