Tech Direction, Code
Give a loving hand, Get a loving hand.
We worked together with ADK Taiwan and created a Robotic Clapping Wall for 7- ELEVEN Taiwan’s CSR campaign, “Rhythm of Love".
The Robotic Clapping Wall is made of 12 pairs of mechanical hands and a donation box. Every time someone donates a coin or a bill into the donation box, the wall will react and start to clap, thus giving you an applause for your contribution. We collaborated with Bye Bye World, a clapping robot expert, to create the custom urethane rubber hands that can make realistic clapping sounds without any external amplification.
The wall performs different clapping rhythms every time including user-generated ones. We created a campaign website, which allows visitors to create and share your own clapping rhythm.
The Robotic Clapping Wall will be exhibited at 7-ELEVEN stores across major cities in Taiwan from November 10th to December 8th.
Idea, Tech Direction, Code
Clothes that travel across the bodies of the world.
What happens when a garment is passed from one person to another? Can clothes serve as a link between humans and technology? We teamed up with Japan’s avant-garde fashion brand—ANREALAGE—to find out.
In this social media experiment, we take a custom-designed ANREALAGE shirt on a trip around the globe.
The shirt, designed in the shape of the earth and made of patchworks textile, is worn and passed on to friends like a baton relay. Before passing the garment, the wearer has to leave a mark on the fabric and photograph it for social media.
The aim of this project is to examine the appearance of the shirt as it evolves in the hands of real people and the connection it creates as it travels around the world. We created a special site to track the shirt's location and archive its unique journey.
Creative Direction, Tech Direction, Code, Slate
Quirky & ingenious new clothing brand in collaboration with Studio Ghibli.
We helped develop and launch a new clothing brand in collaboration with Studio Ghibli and designers Kensuke Kanda & Kunihiko Morinaga. Studio Ghibli no Anofuku is a clothing brand that uses Studio Ghibli's famous characters and creates unique innovative garments for all ages. The first collection includes a hand-knitting service that lets you remake your old sweater with Ghibli character embroideries. We have also designed and built the main e-commerce website, along with a promotional film that uses 200 uniquely embroidered sweaters to create a stop motion animation of the beloved Totoro.
A musical and visual experience inspired by Chipotle's real ingredients.
Savor.Wavs is an immersive digital, audio-visual experience that reinterprets Chipotle’s real ingredients, and was conceived as a collaborate effort together by PARTY NY, Media Monks, CAA, Chipotle, and none other than Wu-Tang Clan’s head honcho RZA himself. Each of Chipotle's 51 ingredients was musically interpreted by RZA and associated with a unique sound performed by 60 orchestra members. Users can select from the menu to create their own “order”, the result of which is a fully composed song as a 360 degree audio visual experience (with sheer infinite possible combinations!). RZA's sound stems were passed onto The Head and The Heart, AWOLNATION, GRiZ, PANG! and the Wu-Tang Clan, who created remixes of their favorite Chipotle order.
Chrome Extension that let you post something cute instead of hate.
We often times tend to unleash our negativity and frustrations out on Twitter without really giving it much thought. We think we can all do better and would love our social network to be a bit more friendly and positive. We created Kawaii Swap to save your social network.
Please visit our site and install the Chrome Extension. Once you have done so, our Kawaii Swap module will show up whenever you’re on Twitter.
8K video installation, where characters evolve from 8bit to 8K.
To demonstrate the beauty of SONY’s latest 8K definition display “Crystal LED Integrated Structure” at CES 2017, we created “Evolution of Imagery” – a special film, where 8-bit characters take center stage and dance, to eventually evolve into a stunning 8K resolution.
Each character was designed with a unique quality of Crystal LED Integrated Structure in mind, such as “Flowerman” representing the impressively abundant range of green colors the display can recreate. All of these characters were modeled in 8K quality combined with motion-captured data of actual dancers, and displayed life-size on a 9m wide screen.
A special performance taking place at every hour featured a real dancer on stage, who was invited to dance together with “Mirrorball Man” in front of the display, magically blurring the boundaries of reality and virtual reality.
Visual Effects, Code
This is Chrome extension to add VJ effect synchronized with environmental noise from microphone. Any websites would be inverted tilted, and glitched.
Nike has built a shoe-shaped stadium in the Philippines to promote the brand's LunarEpic trainers. The pop-up stadium in Manila gives runners the chance to race against an avatar. Through a series of challenges centred on time and distance, runners are encouraged to compete against their avatar, which responds to their performance and pushes them to go beyond their limits. The 200m track will be open for 17 days and can accommodate up to 30 runners at a time.
Tech Direction, Code
The helmet that lets kids drive their parents
Introducing the next generation of piggybacking. This helmet lets kids control their parents while on piggyback, by turning the handle bars on a state-of-the-art racing helmet! Parents receive orders of which way to go through LED turn signals flashing and vibrating inside the helmet. Piggyback Driver is equipped with buttons for honking, and even bursts of sound and light. It can also detect the parents' speed and react with pulses of LED light.
LIVE STREAM MUSIC VIDEO THAT LASTS ONLY AS LONG AS REAL FLOWERS ARE IN BLOOM.
We created a limited-time live stream music video for ""Hana"" ('flowers' in Japanese) by androp. This previously unreleased fan-favorite is included in the Tokyo-based band's best-of album ""best[and/drop].""
With white lilies as canvas, we used projection mapping to display footage and graphics of the four band members performing the song. The process of the flowers transforming as time passes is available for viewing via 24-hour live streaming from a studio in Tokyo. The projections automatically shift along with the wilting of the flowers. This is a music video that changes with time.
A technology that visualizes the invisible. Deeplooks is a system that uses the most advanced Deep Learning technology to quantify abstract evaluations of "looks" such as the physical appearance of humans or objects. For example, the physical good-looks of people or the delicious-looking quality of food. These concepts are subjective and cannot be quantified. Through this original quantifying system, quantifying these concepts according to something similar to the public consensus becomes possible. From entertainment purposes to practical uses, we can visualize "invisible values" in a wide range of fields. We are currently looking for corporate partners to develop a variety of services using Deeplooks.
With WHERE, you can add the where to your photos. WHERE is an app that adds a map to your photos, showing people where you took them. Save the image+map from WHERE to your camera roll, email or text it to your family and friends, or share it on social networks. WHERE uses GPS to find the correct map. You can change the map view by pinching and swiping to zoom in/out and tilt. With one press of a button, the map is combined with your photo and saved as a new image, ready to be shared. With WHERE, you can add the where to your photos.
IF WOMEN ARE PAID ONLY 79% OF WHAT MEN MAKE, SHOULDN’T THEY ONLY WORK 79% OF THE DAY?
We created the 79% Work Clock as a part of MTV's "Look Different" campaign, to call attention to the gender wage gap in America. Studies show that women who work full-time are paid only 79% of what men make annually, so the 79% Work Clock lets you know when 79% of the work day has passed.
When a woman hears its chime, she might as well go home. We’ve given hundreds of these clocks to people in workplaces across the country, to serve as a daily reminder that at a certain point, the gender wage gap means women aren’t being paid for their work. We designed and created the actual clock together with the team at Good Thing, and made a promotional video and website for it. When you go to the website, you can use the 79% Calculator to easily calculate when the 79% of your work day ends.
The most minimalistic, fuss-free social media.
mnmm (pronounced 'minimum') is not a new service at all.
Rather, a mere rejuvenation of the social network.
No complex functions like followers, likes, retweets and shares.
Just say what you want and gaze at what you want.
Anyone can follow anyone, but nobody is ever keeping score.
Minimum function, maximum fun.
The social network as it should be.
Come enjoy the freedom of the Internet.
iOS Download > https://itunes.apple.com/us/app/mnmm/id1117773612?ls=1&mt=8
Tech Direction, Code
JUKEBOX THAT PLAYS YOUR FAVORITE TRACKS OFF YOUR T-SHIRT
For SXSW this year we helped Spotify reinvent the jukebox. It doesn't take money, it just needs your love of music.
The jukebox uses custom image recognition system, that identifies the band T-shirt you are wearing, and plays a music from that band using Spotify.
This digital installation was set up at the Spotify House in SXSW 2016.
The world’s first solution for Virtual Reality Motion Sickness
There are various technical aspects of virtual reality that can induce sickness, such as mismatched motion, field of vision, motion parallax, and viewing angle. Additionally, the amount of time spent in virtual reality increases the presence of symptoms. VR companies are working hard to resolve this issue, but until then, we have developed the antidote VIRMO. Take the appropriate dosage 1/2 hours before putting on your VR headset or when you experience symptoms, to help prevent or relieve nausea and vomiting associated with virtual reality motion sickness.
Make, Demo, Touch.
Demo Day is a culture of creators and entrepreneurs gathering to demonstrate their own creations. With the intention of bringing the energy of Demo Day in the U.S. to Japan,
"DemoDay.Tokyo" started in December 2015.
Since then, artists, fashion designers, programmers, designers...creators from an array of fields have stood in front hundreds of people and presented their own work and projects.
This round of DemoDay.Tokyo takes a different form --- lesser and narrower. "DemoDay.Tokyo into CODE" features just a few digital creators and their work.
The term "into" means "being enthralled by something" "being absorbed" and "in-depth."
This is our attempt at realizing a platform where the raw excitement of the creative process happens in its purest form. Aug. 21 (SUN) in Daikanyama, welcome to a slightly smaller "DemoDay.Tokyo."
A HAIRPIECE MADE OF EARBUDS THAT EXPLORES NEW WAYS OF SHARING MUSIC.
Song Wig is a hairpiece of cords and earbuds. Earbuds at the tips of the “hair strands” make it easy for the wig wearer to listen to music while physically sharing the music with numerous people. Enjoy a fashionable hairdo and experience music with friends at the same time. This is PARTY’s proposal for a brand-new form of the audio wearable. A wig for one head and many ears.
Carry your own sky
PANORELLA lets you create and purchase your own panoramic 360° photo umbrella. This service is our wish to make 360° technology closer to our everyday lives. Just upload a 360° image and it will be printed inside your umbrella.
Even if you don’t have a 360° camera, you can upload simple patterns, or browse the GALLERY featuring PANORELLA created by artists to find one you like. Enjoy making your very own sky.
PARTY'S FIRST SOLO EXHIBITION IN NYC.
In the world of technology, everyone is in a rush to advance. We want faster, smaller, smarter, and cheaper. But what if we also made technology friendlier?
FRIENDLY FUTURES is our exploration of this idea. It’s a mini-expo of creations by PARTY to imagine a more friendly future.
In this exhibition, we showcase four prototypes that embody our approach to art, commerce, and technology. They are designed to reward experimentation, increase emotional connections, and produce joy in everyday life.
Visualization of "hydrogen automobile of the future" with dome-shaped interactive live show
Energy is a serious issue around the world.
Toyota's proposal for the next generation hydrogen automobile "FCV PLUS" is not merely an eco-friendly vehicle, but an "energy car" that generates and shares energy with society, serving as the core of smart grid.
At the Tokyo Motor Show 2015, the stars of the debut presentation for FCV PLUS are children who will be living that future.
We invite children actually visiting the Tokyo Motor Show to enter and play in the interactive space of the dome theater featuring 360-degree projections. The actions of the children then become a presentation for the future hydrogen society. Time-slipping to the future, generating hydrogen along with the car, and sharing the energy created by the car with everyone...
This is a sneak preview of the bright future of children, the next generation leaders.
Creative Direction, Art Direction
SNS-enabled article generator that showers reachers with personalized compliments. "Kumakuro" is a smartphone game of a new genre called "crossword RPG (role-playing game)." This game offers the enjoyment of finger actions unique to smartphones such as pinching, dragging, and tapping. In celebration of the game's release, we created a promotional website that leverages Facebook targeting ads and basic user information to personalize the content to individual users. The website features an interview with romantic relationship specialist Haruka Ito a.k.a. "Hachu" on the topic of "the popular and attractive people in the latter half of 2015." The Facebook information of each user reading the article is implemented into the article to generate a personalized article filled with praises for the user. To accommodate to factors including each user's age, residence, family name and workplace, over 130,000 copies were created. On the day of publication, the article attracted 150,000 views. The number of views reached 270,000 in four days.
Code, Telephone System
TACKLING WHITE PRIVILEGE WITH SATIRE
MTV asked us to come up with a way to generate conversation about a challenging subject: white privilege. We had to find a way to reach audiences that don't usually want to talk about these issues, or are ignorant of them entirely. We decided the best way to generate conversation is to do something provocative, something surprising that would demand a reaction. So we invented a fictional company called White Squad: Professional White Advantage Services and made a campaign to promote that company.
White Squad claims to employ a team of “carefully selected white representatives” who lend their white privilege to people of color. They can help you hail a cab, negotiate a loan, apply for a scholarship, and many other tasks. By promoting the features of this fictional company, we were able to deliver a provocative message about the realities of white privilege.
We launched the project as a multi-media, multi-technology campaign to reach the broadest audience possible and maximize the opportunities for delivering our message. A 90-second TV spot aired on MTV and partner channels and also spread online. A fully realized website accompanied the TV spot, providing greater depth and detail. Twitter and Facebook accounts helped round out the fictional world of White Squad, and a working, automated toll-free phone number completed the illusion. Launching White Squad on multiple platforms not only solidified our fiction, but also meant that a wide variety of demographics could experience at least some part of the campaign. The campaign felt so real that people were struck with an “omg wtf” feeling, generating thousands of comments and conversations.
Ideation, Code (App)
EXPERIENCE THE "GOLDEN TOUCH" This is a music video made by PARTY NY & LOGAN,
for the song “Golden Touch” by Namie Amuro (The Queen of J-Pop) from her new album “_genic”. We wanted to create a music video that allows you to virtually experience how it feels to have a “Golden Touch”. Please enjoy the weird sensation of “touching” a video.
Tech Direction, Code
TRUCK THAT SCANS YOUR CAR ON THE STREET, AND INSTANTLY SHOWS ITS PRICE
Kagulu is a newly launched used-car-brand in Taiwan, whose key strength is in its fast used car price evaluation system. Since the brand is not well known yet, we set out to the streets of Taipei to demonstrate these brand features in front of the people in a fun & innovative way. We built the “Price Scanner” which is a truck with built in sensors, cameras, and display that scans any car in a few seconds and gives you its sales price instantly. The Price scanner drove around Taipei, attracting massive amount of attention from drivers, passerby, and Taiwanese media.
Tech Direction, Code
WEARABLE LED TECHNOLOGY
FOR MAN'S BEST FRIEND
Disco Dog is the world's first smartphone controlled LED dog vest. It displays a variety of animated patterns and custom scrolling text in thousands of colors. You can choose an animation or type in a message using the Disco Dog app on your smartphone. It's a fun way to celebrate your pet and also keeps her visible and safe when it's dark out. If your dog runs too far away and the connection is lost, the vest will show an automatic "LOST DOG" message, asking bystanders to help the lost pup find her way back.
LISTEN TO THE MELODY
OF A DYING STAR
950 LIGHT-YEARS AWAY.
To help raise awareness of the Atacama Large Millimeter Array (ALMA) telescope, we collaborated with the National Observatory of Japan to create the ALMA Music Box. With radio signal data captured by the telescope from the dying star R Sculptoris, we produced 70 music discs that can be played on a customized music box. The resulting somber melody is our requiem to the distant dying star 950 light-years away. The project is on display at the 21_21 Design Sight Museum in Tokyo, October 24, 2014 ~ February 1, 2015.
Film Direction, Code
ACTUAL STOP-MOTION FILM BASED ON
This piece was created based on the theme "Programming" for TECHNE, an educational TV program broadcasted nationally in Japan.
Chief Technology Officer Qanta Shimizu made this stop-motion film using over 300 matchboxes from the personal collection of his wife's grandfather.
The movements of the matchboxes are entirely defined with openFramework-based motion programming and shot in 30fps.
You need to pay $1 to watch live streaming of my Tokyo home from NYC and watch Rinzo Shimizu, my dad sleeping.
While watching, you can pass time by drying glue on your hand.
We've made the spoon shop on the webpage of film production company "Spoon". User can make their own spoon shaped by information from facebook. After generating your own spoon, you will be able to watch weird promotion movie of your own spoon and you can buy your own spoon printed by Shapeways.
Creative Direction, Code
BLOCKED BANNER ADS
TRANSFORMED INTO A
PIECE OF INTERACTIVE ART.
Banner ads have been an important part of the internet and its expansion, but nowadays people ignore and even want to block them by using "ad blocking" programs. To celebrate the 25th anniversary of the web, we wanted to give these poor things a chance to become the star, by transforming them into something fun and beautiful. We used the database of the "ad blockers" in a completely opposite way, automatically collecting these banner ads that are being blocked around the world. Real clickable banners became a part of an interactive art piece.
Film Direction, Tech Direction
3D-PRINTED STOP-MOTION FILM
WITH 200+ OPEN-SOURCE FIGURINES.
“We Are Explorers” is a 3D-printed stop-motion music video, created in collaboration with Cut Copy and BitTorrent. It follows the story of 60mm-tall man and woman running through the streets of Los Angeles collecting discarded objects to build a raft to escape the city. In order to tell this story, we 3D printed the characters as tiny figurines and filmed them in real world settings. When we released the film we also released every 3D file as an open-source BitTorrent Bundle, ready for the public to 3D print and freely reimagine the story.
Film Direction, Robot Control
PARTY participated in the Creator's Project which made monthly changes to the title sequence of the year-long TV drama program "Yae no Sakura" on NHK, Japan's national network. PARTY was in charge of creating the October title sequence.
For this, we engraved 3D sculpture of people appear in this title back inside the glass cubes and projected charry blossom's images on this (The title of this Drama is about cherry blossoms). Combination of complex reflection of light and shade is making unexpected beauty.
TOYOTA’S FUTURE CONCEPT CAR
FOR THE 2013 MOTOR SHOWS.
We collaborated with Toyota to develop the concept car “FV2” which was debuted at the TOKYO MOTOR SHOW 2013 and then showcased at auto shows around the world. The overall concept was a “car that will grow together with the driver” and all the driver’s emotions and biometric data are expressed on LED screens in the car. People were able witness a driving demonstration, interact with the car in real-time, and participate in an online car race through a smartphone app.
Tech Management, Idea
A FASHION LINE THAT DISCONNECTS
YOU FROM SOCIAL MEDIA
AND KEEP FOCUS IN REAL LIFE.
Trident asked us to create a project that demonstrates a lesser-known fact about gum: chewing gum helps you focus. We developed a clothing line called “Focus: Life Gear," a collection of 8 garments that are made out of radio frequency shielding fabric, which disconnects the wearers' devices immediately when placed inside the pockets. The Focus: Life Gear collection extends from the idea that gum helps you focus, and offers new lifestyle items that help you do so. The pieces were created In collaboration with visionary Japanese designer Kunihiko Morinaga, and were exhibited in Toronto. We also released a lifestyle video, a making-of video, and a website for showcasing the collection online.
GIVE YOUR TWEETS
THE ATTENTION THEY DESERVE.
SUPER IMPORTANT TWEET is a way to let your tweets stand out in people’s twitter feeds.
It's a simple site that helps you highlight the importance of your words. Using it couldn't be easier: just type in what you want to tweet, pick a color, and send your tweet. Your words will be converted to a bold, colorful image that gets attached to your tweet.
Experience Design, Code
A MOBILE SITE THAT ORGANICALLY
REACTS TO THE MUSIC
A site for SBTRKT’s EP “Transitions.” The site was optimized for mobile viewing, and by tilting and pinching the screen, users are able to explore the abstract animations along with tracks.
Tech Direction, Hardware Control
A PHENAKISTOSCOPE MUSIC VIDEO,
ANIMATING ON 189 SPINNING CDS.
This is a music video for the Japanese band SOUR's new track “Life is Music.” The song sings about the circle of life and how music is its rhythm-maker. Based on this concept, we came up with an idea to turn a spinning CD into a phenakistoscope, an old-style animation device that uses images on a spinning disc. We created the entire animated music video with 189 CDs. These unique CDs were then sold on a special website as numbered limited edition art discs so fans could own a piece of the music video. The discs were also given to the supporters on crowdfunding sites GreenFunding and Kickstarter.
Tech Direction, Hardware Control, Code
"PARTY Not There.Exhibition" is PARTY's first-ever exhibition, held at the ginza graphic gallery (ggg). We offered visitors not only a visual experience, but an interactive one that focused on this theme: "even if you are not physically there, you can still see, listen, and feel as if you are." Past and present work were reconstructed into interactive installations for people to experience tangibility in the networked society.
My old portfolio website which is made with Google Calendar. The reason why I made my portfolio with this is that I just wanted to make updating process easier for myself. As you can see, updating information on calendar's elements is pretty east. But I didn't update this soon after launching it as I forgot the password for this calendar........
PUSH for Ultrabook™ is a real-time social game powered entirely by Ultrabook, and promoting a range of Ultrabooks. Users from all around the world could participate by logging into Facebook or Twitter. Their names were transformed into 3D blocks, lined up by a robot arm, and used to try dropping the Ultrabook off a stage. The game also featured entertaining elements such as heart-shaped bonus blocks when players shared the site, as well as the real-time projection of the user icons, Likes, tweets, and social feed. The challenger whose blocks gave that final push, won the Ultrabook. During the three weeks this game was live, 49,456 people participated, with 27 Ultrabooks given to the lucky winners.
TURN ANY WEBSITE INTO A 3D MAZE
AND PLAY IT WITH YOUR SMARTPHONE.
As part of Chrome Experiments for Mobile, we created the “World Wide Maze." It is a multi-screen experience using WebSocket, WebGL, and Chrome's new Tab Sync feature. Users can access any website, transform it into a 3D maze, and tilt their smartphones to control a ball to reach the goal in the game.
Just playing trombone semi-automatically
CAPTURE YOUR MEMORIES IN 3D.
THE WORLD’S FIRST POP-UP
“3D PORTRAIT STUDIO.”
OMOTE 3D SHASHIN KAN was a 3D photo studio we built in Harajuku in 2012. Instead of capturing precious memories in 2D photographs, we wanted to give people the chance to keep them in the form of 3D portraits. People could visit the studio for full-body scanning by a 3D scanner, and buy full-color 3D figurine of themselves. We designed the business model, the 3D scanning-printing work flow, and the entire branding for this new service.
Made an original font for my son's kindergarten class, with doodle by classmates.
The new Prius Plug-in Hybrid car can be charged using household electricity. We have used this feature and created smartphone charging stations that can transfer energy from Prius Plug-in Hybrid cars to smartphones.
The Prius Plug-in Hybrid is a Plug-in Hybrid Vehicle(PHV) that is charged using household electricity. This plug-in feature on the PHV is not just something the car needs in order to operate, but it also contributes to a better overall driving experience. The motto of PHV’s plug in is “Fun to Charge." Inspired by the PHV’s plug-in, which brings in fun to charging, we have created a branded charging utility called, “Plug-in Championship”for smartphones. As an entertainment device, this app includes features that make charging more exciting and also includes game-like components such as competing for high scores and showing the remaining battery life to provide a fun experience for smartphone users.
A LIVE INTERACTIVE TV SHOW
FOR THE AUDIENCE TO PARTICIPATE
VIA VARIOUS SONY DEVICES.
MAKE TV was created as a part of the Sony “make.believe” brand campaign. It was the first of the “live interactive TV show” that allowed the audience to participate in making a music video for musical duo Karmin on TV. When users downloaded the app “Dot Switch” to your smartphone, tablet, or PC, they were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video with a thank-you list featuring all of the participants’ names. As a result, more than 890,000 people watched the show live and over 7 million pushes were recorded during the show.
The website for Uniqlo Undercover was created as an online fashion catalogue using Google Map API. As you zoom in, the website transits and shows the range of its product line, from project overview to the individual details. The website is also compatible with smart phones and tablets devices.
I made this piece for my friends who I've played music with.
For the promotion of their new album, I made the website that everybody can listen to their tune.
That tune is specific tune not recorded in the album. This song can be listened only once in the life time.
Once you tap the play button and after listening the song, you will be never able to play the song again.
A music player for "the song can be listened only once in a lifetime" with animations made by HTML5. Strictly you can listen the song for only once. And the band plays this tune will be unveiled after listening.
The Japanese Method for Creative Japan
Mazer is a new method and platform for conceiving ideas and supporting idea creations. The creative directors open up an “assignment” and the participants posts their “inspirations.” Then the creative directors suggest new elements to mix with that inspiration. Lastly, the participants come up with ideas, and the best idea is selected via public voting. The best idea derived from this platform is made available for registered companies to purchased and use.
Hardware Direction, Tech Direction
PARTY created a music video for androp's new dance track "World.Words.Lights." The music video features exclusive music toys, which were designed and produced based on the inspiration that came from the keywords such as "lights" and "dance music." Not only within the video but those toys also draw people's attention by holding an exhibitions and selling online.
Creative Direction, Film Direction
.A book-hack music video.
The song "Feel So Moon" was written by the Japanese rock band UNICORN, specially for "Space Brothers," a TV animation series based on a popular Japanese comic. We were asked to make a music video that can promote both the song and the original comic. In order to achieve that, we created a mixed media music video by incorporating the CD package, the comics, and the special quarterly magazine of "Space Brothers" as a part of the video. We carefully embedded multiple graphic elements into each of the products beforehand, and used them as props to film the video. For example, we designed the actual CD in advance to create the running dog zoetrope, and inserted flip book animation on the corner of the magazine, etc. We even asked the author to insert the band members into the actual comic book. On the special website, the video was supported with an in-depth commentary, describing which media and pages were used for each of the scenes. The background moved in sync with the music, and the fans were able to click and buy that product directly through an amazon.co.jp link.
Tech Direction, Code
Magic is Menicon's new contact lens series, which uses a new technology that enabled the super thin 1mm container.
Developed brand website of this. We made several games consist of brand graphics and provided "Moments" USTREAM zapping content expressing "evolution of view".
App for people to jump simultaneously to reach the moon by accumulating jumping distance.
Moon jump is an iPhone app which we developed to promote the popular comic book “Space Brothers.” This is an app to jump simultaneously around the world, and trying to reach the moon by accumulating the jumping distance.
If you have this app in your iPhone, the mission notification will be sent to you once a week before the jump. When the time comes, the countdown begins, and 3… 2… 1… JUMP! Your iPhone automatically calculates the jump distances and the people who had jumped together in the world.
.COG is a new exercise entertainment created in collaboration with CAFE COMPANY, RHIZOMATIKS, and Yu Yumoto.
Users can enjoy a 40-min. spinning exercise in a room where music, light installation built with 350 LEDs, and a 2.5m radius fan are synchronized to their pedaling. There are no instructors in the room, but instead a built-in iPad on each spinning bike providing effective instructions by showing animations that are themed to resort spots around the world.
Sperm Visualizer was a TVC and website created for Space Shower TV’s “Music Saves Tomorrow” campaign. We visualized the concept by having sperms (the seeds of tomorrow) dance to the music. We actually filmed the sperms of all the staff using a biological microscope, and extracted its shapes and motion data to create the animation. On this website, users can choose their favorite track from VIMEO and have the sperms dance to it. Depending on whose sperm it is, the dance routine will change.
Creative Direction, Tech Direction
The FT-86 II’s teaser website was live-painted onto a billboard, which took exactly 8 hours 6 minutes to complete. The process was broadcasted via Ustream, and became the website. The programmers were “live-programming,” and all the hyperlinks were added on as the artists finished drawing each elements such as the buttons. The audience were able to send messages to the LED bulletin board by tweeting with “#fastestweb.” When people pressed the “Like” button on the website, real “Like” lamps lit up. This was a physical event, interactive website, and OOH all in one.
"Bell" sings about the difficulty of communication, and the lyrics such as 'words' 'future' 'run' inspired us to create a visual experience about the journey of delivering a message. This idea developed into the "Bell" music video game.Your message will transform into an animal, which you can control through the landscape synchronized to the music. Depending on the number of letters, your message becomes a different animal. Whenever you hit an enemy, a letter will be changed and corrupt the message. After the game, you can tweet the broken message with a replay link to reveal the original message.
The Social Network Racer is a global campaign for Toyota's sports car called FT-86 II. We expressed the concept of FT-86 II which is to “enhance the excitement of driving,” by creating a Facebook game application.
Any page on Facebook will transform into a 3D race course. The shape of the course is formed based on the users' name, and the wall posts, photos, and other information became the buildings to create the racing environment.
Tech Direction, Film Direction
250 CAMERA STROBES ANIMATE
TO CREATE THIS INTERACTIVE
This is an interactive music video for "Bright Siren" by the Japanese band androp. The title and the lyrics "not to let it become just memories" inspired us to come up with the idea of creating animations with cameras and their flash strobes. We made a wall of 250 cameras and controlled each strobe through a computer program. All the lights in the film are real and no CG was used. On the website, people were able to view the photos taken by the cameras during filming and to create their own "strobe messages" which can be embedded in the video to share with friends.
A DIGITAL TOY FOR KIDS,
ENABLING THEM TO ENJOY DRIVING
FROM THE BACKSEAT.
“Backseat Driver” is the first digital toy from ToyToyota. It is an iPhone app for kids to enjoy driving from the backseat of a car. By using the iPhone's GPS function, players are able to drive a virtual car that moves in sync with the car they are physically riding in. They can collect actual shops and landmarks as items along the journey, which we generated using the Foursquare API. The players can also gain points, customize their cars, and share their drive with friends via Twitter.
DROW is the world's first crowd-sourcing VJ app for iPhone. You can draw a one-line-drawing on your iPhone, and throw it at the screen from anywhere in the world to join the visual show. Your drawings will appear on screen, and start to animate and dance with the music. After its launch at the event with Kuchi-roro at Republic Tokyo, this app has been used in multiple events around the world.
I developed it 2 days after Japanese huge earthquake 2011.
Reduction of usage of electricity was required at that time. So I made the system to darken Twitter's icons to remind reduction.
They are darken from 5:00PM-7:00PM, peak time for usage of electricity (But it doesn't work due to Twitter's restriction)
Film Direction, Tech Direction, Code
The song 'Utsushi Kagami' (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects who you are. You can find out who you are in those reflections of others. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online.
We expanded this idea to create an interactive music video, by collecting all the different data on your social networking sites, and using them as a platform of entertainment. The experience begins on your browser, and transforms your desktop into a performance stage.
The website has been launched as an anniversary for grand open of UNIQLO Taiwan. It's a social smart ball game connected with facebook. When you win the game, you can get the vouchers.
Tweet more, the prices of UNIQLO online store get down.
This short term campaign held in UK and Korea
Social game to grow a car from CR-A to CR-Z.
You can compete with your friends in race.
It's just a wig fly by internet command
An online music service that enabled users to generate original tracks by tweeting their lyrics on the website.
Simple entertainment to generate nicknames to analyze Twitter's timeline. I picked words frequently used in tweets with text analyzing engine and generate each own nicknames with them.
Tech Direction, Code
In mixi, the most popular Social Network in Japan like facebook, If you add "CR-Z" to your nickname, you can get the CR-Z, Honda's new hybrid car.
Tech Direction / Programming
Pushing this switch lets all the images in every website changed into lucky tickets.
Screensaver for Japanese leading clothing retail chain UNIQLO.
We redesigned the screensaver "UNIQLO SHOW WINDOW" originally released in 2008, To keep a continuous great relationship between computer users and UNIQLO, this new screensaver has even better usability than the previous one. The name also has been changed to "UNIQLO SCREENSAVER".
Creative Direction, Tech Direction
In 2009, world's No.1 storage media brand Verbatim made their debut in Japan. To make consumers recognize their brand name, the brand concept and their stylish products, we created the website "Verbatim Championship" featuring a character called "media monster" which consists of these three elements.
By playing Japanese reading quiz and 3D fighting game, the players can create their own media monsters. Of course, the monsters have to join the championship to compete with others.
Tech Direction, Code
Special web site for SONY, which allows users to have simulated experience
of shooting aquarium with SONY's prodcts "Handycam", "Cyber shot" and "α".
Users choose one of bubbly fishes, then shoot a movie with a camera by using functions such as blurring correction and Twilight mode, We designed the site to give users easy and happy experience in shooting a beantifuI moment with SONY's product.
We were commissioned to redesign the website for PUMA~s customizable original football uniform.
PUMA TRIBES allows you to design your own football team uniform with easy-to-use customization palette. It also generates a 3D CG simulation movie of the customized uniform and show you how the uniform will look like whenit's actnally worn. The movie can be downloaded as your team's original promotional video.
If you want to discuss about the design with your team mates, yo can leave comments and vote for the favorite design by using MY TRIBES function.
Tech Direction, Code
Online movie catalogue of UNIQLO Bratop with smooth animation of line art.
Interactive promotional campaign for a mobile phone brand "iida" by KDDI.
We developed a system which automatically generates music from your own voice on mobile phone. The generated track can be downloaded and saved as a ringtone.
iida calling sccessfully provided a unique ringtone to users who wants to be original.
0.02 mm, the world's thinnest condom. Our challenge was to increase awareness of Sagami Original and to acquire a positive perception of the brand. But it's difficult to broadcast the TV ad of condoms in Japan.
And the solution is LOVE DISTANCE.
It's like a month-long TV ad by using the internet. After a month, the prodct
and the client will be revealed. "Blind Branded Entertainment".
UNIQLO MEETS CORTEO was started to let people recognize the name of
UNIQLO by collaborating with Cirque du Soleil, we went to Ottawa and Miami to shoot practice at Cirque du Soleil and the film was used for their one-night-only show in Tokyo. 3,000 Iucky guests who were invited to the show shared a wonderful moment with UNIQLO and Cirque du Soleil during CORTEO was performed. The movie of this show was uploaded on the UNIQLO website later and opened to the public in all over the world.
Creative Direction, Tech Direction
We developed a branded information art for NEC's new mobile brand "MEDIAS".
Analyzing world wide news in internet, "MEDIA MAN" performs emotion of the world (e.g. angry, fun, sad…). "MEDIA MAN" consists of the news for each days.
This innovative online presentation format is designed to meet the needs for long and continual project. Models of different age groups, sex, occupation will march through the online cataloge, supporting the users to purchase directly online,
Creative Direction / Tech Direction
CGM (Consumer Generated Media) contents for McDonald's.
Take pictures of your kids with big smile and upload them from your mobile phone or the special Smile Factory website to transform them into the original McDonald's avatars! 32 avatars are available to tickle collector interest.
Also your kids avatars walk across your biog page by using the original widget.
At the top page of Kureha Corporation, the new contents "Wrap Mixer" has been launched .
The company itself has only stereotype vision for consumer. We aimed that users think it's revolutional.
In this site, you can produce CGCM at ease.
When you edit some clips and type some sentences, the server automatically makes original flv file, export to "NICO NICO MOVIES", the Japanese Movie Portal.
NICO NICO MOVIES is more popular than YouTube in Japan, because the users can send comment for the movie at real time.
Tech Direction, Code
REC YOU. is an integrated campaign for WALKMAN, SONY.
With motion portrait technology, we realized a lot of users' faces synchronize and sing together.
We didn't only make website but also TVCM, BlogParts, digital OOH with the same idea.
Tech Direction, Code
Brand web content of new-opend shopping mall "YURAKUCHO MARUI".
With catchy CG animation, we introduced all of the floors of the mall.
Tech Direction, Code
Blue Dragon is a game software title; in this game, the protagonist's shadow becomes a dragon when he fights. To promote this, we focused on the primordial human experience of shadow-play. We projected magnified shadows of ordinary people in town and created a system whereby they could play with their own shadows. A person's shadow is projected as a giant shadow image, which can suddenly change into the shape of a dragon. This creates a new and engaging interactive experience. A shadow can also be manipulated via the Web while viewing a webcam image. We wanted to provide a fresh experience that links the city and the Internet as well as people and shadows. Please watch the movies explaining the concept.