Idea, Tech Direction, Code
Clothes that travel across the bodies of the world.
What happens when a garment is passed from one person to another? Can clothes serve as a link between humans and technology? We teamed up with Japan’s avant-garde fashion brand—ANREALAGE—to find out.
In this social media experiment, we take a custom-designed ANREALAGE shirt on a trip around the globe.
The shirt, designed in the shape of the earth and made of patchworks textile, is worn and passed on to friends like a baton relay. Before passing the garment, the wearer has to leave a mark on the fabric and photograph it for social media.
The aim of this project is to examine the appearance of the shirt as it evolves in the hands of real people and the connection it creates as it travels around the world. We created a special site to track the shirt's location and archive its unique journey.