Creative Direction

8K video installation, where characters evolve from 8bit to 8K.

To demonstrate the beauty of SONY’s latest 8K definition display “Crystal LED Integrated Structure” at CES 2017, we created “Evolution of Imagery” – a special film, where 8-bit characters take center stage and dance, to eventually evolve into a stunning 8K resolution.

Each character was designed with a unique quality of Crystal LED Integrated Structure in mind, such as “Flowerman” representing the impressively abundant range of green colors the display can recreate. All of these characters were modeled in 8K quality combined with motion-captured data of actual dancers, and displayed life-size on a 9m wide screen.

A special performance taking place at every hour featured a real dancer on stage, who was invited to dance together with “Mirrorball Man” in front of the display, magically blurring the boundaries of reality and virtual reality.