Creative Direction, Tech Direction

The FT-86 II’s teaser website was live-painted onto a billboard, which took exactly 8 hours 6 minutes to complete. The process was broadcasted via Ustream, and became the website. The programmers were “live-programming,” and all the hyperlinks were added on as the artists finished drawing each elements such as the buttons. The audience were able to send messages to the LED bulletin board by tweeting with “#fastestweb.” When people pressed the “Like” button on the website, real “Like” lamps lit up. This was a physical event, interactive website, and OOH all in one.