Creative Direction

TOYOTA’S FUTURE CONCEPT CAR
FOR THE 2013 MOTOR SHOWS.

We collaborated with Toyota to develop the concept car “FV2” which was debuted at the TOKYO MOTOR SHOW 2013 and then showcased at auto shows around the world. The overall concept was a “car that will grow together with the driver” and all the driver’s emotions and biometric data are expressed on LED screens in the car. People were able witness a driving demonstration, interact with the car in real-time, and participate in an online car race through a smartphone app.