Tech Direction
0.02 mm, the world's thinnest condom. Our challenge was to increase awareness of Sagami Original and to acquire a positive perception of the brand. But it's difficult to broadcast the TV ad of condoms in Japan.
And the solution is LOVE DISTANCE.
It's like a month-long TV ad by using the internet. After a month, the prodct
and the client will be revealed. "Blind Branded Entertainment".