Tech Management

A LIVE INTERACTIVE TV SHOW
FOR THE AUDIENCE TO PARTICIPATE
VIA VARIOUS SONY DEVICES.

MAKE TV was created as a part of the Sony “make.believe” brand campaign. It was the first of the “live interactive TV show” that allowed the audience to participate in making a music video for musical duo Karmin on TV. When users downloaded the app “Dot Switch” to your smartphone, tablet, or PC, they were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video with a thank-you list featuring all of the participants’ names. As a result, more than 890,000 people watched the show live and over 7 million pushes were recorded during the show.