Creative Direction
The Japanese Method for Creative Japan
Mazer is a new method and platform for conceiving ideas and supporting idea creations. The creative directors open up an “assignment” and the participants posts their “inspirations.” Then the creative directors suggest new elements to mix with that inspiration. Lastly, the participants come up with ideas, and the best idea is selected via public voting. The best idea derived from this platform is made available for registered companies to purchased and use.