Creative Direction

The Prius Plug-in Hybrid is a Plug-in Hybrid Vehicle(PHV) that is charged using household electricity. This plug-in feature on the PHV is not just something the car needs in order to operate, but it also contributes to a better overall driving experience. The motto of PHV’s plug in is “Fun to Charge." Inspired by the PHV’s plug-in, which brings in fun to charging, we have created a branded charging utility called, “Plug-in Championship”for smartphones. As an entertainment device, this app includes features that make charging more exciting and also includes game-like components such as competing for high scores and showing the remaining battery life to provide a fun experience for smartphone users.