creative direction

PUSH for Ultrabook™ is a real-time social game powered entirely by Ultrabook, and promoting a range of Ultrabooks. Users from all around the world could participate by logging into Facebook or Twitter. Their names were transformed into 3D blocks, lined up by a robot arm, and used to try dropping the Ultrabook off a stage. The game also featured entertaining elements such as heart-shaped bonus blocks when players shared the site, as well as the real-time projection of the user icons, Likes, tweets, and social feed. The challenger whose blocks gave that final push, won the Ultrabook. During the three weeks this game was live, 49,456 people participated, with 27 Ultrabooks given to the lucky winners.