Creative Direction

The Social Network Racer is a global campaign for Toyota's sports car called FT-86 II. We expressed the concept of FT-86 II which is to “enhance the excitement of driving,” by creating a Facebook game application. 
Any page on Facebook will transform into a 3D race course. The shape of the course is formed based on the users' name, and the wall posts, photos, and other information became the buildings to create the racing environment.